“The heart of the issue is simple – the manufacturing and recycling of glass bottles is by far the largest contributor to wine’s carbon footprint, and if we don’t use alternative formats wherever possible, we won’t make the deep and meaningful cuts required across all sectors.”
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For the near future, at least, the glass wine bottle is here to stay, albeit with a re-evaluation of how it is used, with consumer perception being a major hurdle to change.
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James Lawrence asks if merchants are ready to carry the can with anything but the 75cl bottle.
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With the global 2018 harvests bringing the world’s wine supply back into greater balance, the market is evolving to allow greater fluidity in supply, to the benefit of premium bulk players and smaller volume buyers, with differing formats cited as key to future consumer engagement and sales.
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